After graduating from the Stockholm Art Academy, he met perfumer Pierre Wulff quite by chance and decided he preferred creating perfumes to paintings. Without any prior knowledge of the world of fragrances, he approached renowned perfumers Olivia Giacobetti and Jerome Epinette and had them compose fragrances based on his olfactory ideas. Ben Gorham is a career changer in the beauty industry. His individual style and unique understanding of fashion and art have been recognized in international magazines such as French Vogue, Vanity Fair, Elle, V Magazine, and Fantastic Man, to name a few.

The name “Byredo” is composed of the words “by” (from) and “redo” (the past), which reflects the brand’s philosophy: a modern reinterpretation of classic concepts that respects traditions while moving forward with innovation.

Byredo began with a single fragrance creation, the Byredo Perfume "Gypsy Water," which quickly became one of the brand's most recognizable and popular scents. Since then, the brand has evolved, expanding its collections to include perfumes, body care products, and home fragrances. Today, Byredo is one of the world's leading niche brands, synonymous with luxurious, artistic fragrances that tell unique stories and engage the senses in an unparalleled way.

Ben Gorham, the founder of Byredo, is particularly known for his ability to harmoniously combine unusual ingredients, making each perfume a work of art in its own right. The fragrances don't just "smell good," but unfold a depth and complexity that transports the wearer to a world entirely their own. Byredo always remains true to its philosophy of "evoking a feeling, not just perfume."

Byredo's collections offer a variety of perfumes that represent different moods and personalities. From Mojave Ghost —a soft and elegant scent evoking the vastness of the desert—to Gypsy Water , a refreshingly natural yet mysterious fragrance that conveys a sense of freedom and adventure. Other well-known fragrances include Black Saffron, which exudes an oriental, spicy yet delicate note, and Blanche, which captures the scent of fresh skin and classic beauty.

The bottles themselves reflect Byredo's minimalist yet elegant design. Simple, clean lines and the use of high-quality glass and minimalist labels underscore the brand's luxury. The iconic cap is often enhanced with a haptic component, adding an additional tactile dimension to the bottle.

Byredo's hand creams are a particularly outstanding example. With a velvety-soft texture, they absorb quickly into the skin without leaving a greasy residue. At the same time, they provide long-lasting moisture and impart the subtle, long-lasting Byredo fragrance to the hands. The hand balms in the Mojave Ghost , Black Saffron , and Blanche fragrances are particularly popular; they repair, soothe, and envelop the skin in a delicate scent.

Byredo's body lotions and creams offer richer care for the entire body. With their light, quickly absorbed texture, they intensively moisturize the skin, leaving it soft and supple. Products like Blanche Body Lotion and Mojave Ghost Body Cream not only provide care but also a hint of the respective fragrance, ensuring the skin feels harmonious with the luxurious perfume. These lotions are ideal for a daily skincare routine, as they simultaneously nourish the skin and leave a long-lasting fragrance.

Another highlight in the body care category are Byredo's shower gels. This cleansing formula not only has a gentle, skin-friendly effect, but also features the brand's signature fragrances that make showering a luxurious experience. The Blanche shower gel, for example, thoroughly cleanses the skin and leaves a delicate fragrance that lasts all day. The combination of gentle cleansing ingredients and moisturizing properties provides optimal care for the skin without over-drying it.

Byredo's Hair Mist is another exclusive product that combines care with fragrance. With a non-drying formula, the Hair Mist conditions and protects hair while leaving a subtle yet long-lasting scent. It's the perfect addition to a complete fragrance routine, enveloping hair and giving it a natural shine. Particularly popular is the Blanche Hair Mist, which envelops hair in the freshness of Blanche while providing light, non-overwhelming care.

Byredo candles are a particularly popular product and come in a variety of unique fragrances. Each candle has its own character and is designed to fill the room with a luxurious, long-lasting scent. The Bibliothèque candle is particularly well-known, combining the scents of leather, plum, and vanilla to create a warm, inviting atmosphere. Other popular candles include Mojave Ghost, which evokes the vastness of the desert with woody and floral notes, and Fresia, which exudes a refreshingly floral scent.

Byredo's room sprays are ideal for quickly and precisely adding a touch of fragrance. They can be used at any time to refresh a room or create a new scent. As with candles, Byredo uses complex fragrance compositions that fill the room with a profound yet elegant atmosphere. The Blanche room spray, for example, brings the freshness of laundry and clean skin into your home, providing a pleasant, clean scent.

Another notable product in the home fragrance category is the fabric fragrances. These are designed to envelop fabrics such as curtains, pillows, or bedding with a delicate hint of scent. The Mojave Ghost fabric fragrance, for example, imparts the warm, earthy freshness of the Mojave Desert wind, while Gypsy Water provides a clean, woodsy freshness. Byredo fabric fragrances are the perfect way to add fragrance to your home without being overpowering.

The collection includes not only the original Blanche Eau de Parfum, but also a range of body care products that extend the fragrance experience onto the skin and into the room. Among the most popular products are Blanche Body Lotion , Blanche Shower Gel, Hand Cream, and Blanche Hair Mist. These products are formulated to care for the skin while leaving behind Blanche's signature clean scent.

The scent of Blanche Eau de Parfum is a perfect balance of minimalist yet complex notes. It begins with a sparkling, almost effervescent freshness, carried by aldehydes, and then gives way to a soft, floral heart note of rose. Base notes of sandalwood, musk, and amber add depth and intimacy to the fragrance, ensuring it remains fresh and seductive at the same time. Blanche is a fragrance that convinces in both its presence and its intimacy—a perfume that settles gently on the skin and lasts throughout the day without ever being intrusive.

In addition to the Eau de Parfum, the collection features products that reflect the same purity and freshness. The Blanche Body Lotion intensively nourishes the skin while giving it a silky-soft texture, enveloping it in the delicate fragrance of Blanche. It absorbs quickly and provides long-lasting moisture without leaving the skin greasy or sticky. The Blanche Shower Gel gently yet thoroughly cleanses the skin while leaving the fragrance of the perfume on the skin. Together, these products form a perfect skincare routine that brings the scent of Blanche to life on the skin time and time again.

The fragrance begins with an intoxicating top note of pink pepper, which gives the perfume a sharp, sparkling freshness. This vibrant opening is complemented by the sweet, fruity notes of bergamot and neroli, which lend the fragrance a certain lightness and freshness. However, the warmth of the floral heart quickly emerges, which, with orange blossom and tuberose, unfolds an intense, almost exotic aroma that is both alluring and mysterious.

The true depth of Rouge Chaotique is revealed in the base. Vanilla and patchouli come into play here, rounding out the fragrance with a warm, sweet, and earthy note. Saffron adds a spicy dimension, while cedarwood and musk lend it structure and complexity. These base notes create a perfect balance between the sweetness of the floral and fruity notes and the earthy, woody depth, making Rouge Chaotique a powerful yet elegant fragrance.

What particularly distinguishes Rouge Chaotique is its ability to combine passion and chaos in a balanced composition. The fragrance possesses a certain unpredictability that contributes to its "chaotic" character, but this apparent disorder is tamed by the careful balance of the ingredients used. The fragrance unfolds over the course of the day, becoming more intense and complex without losing its elegance.

The Rouge Chaotique perfume is for those seeking a deeper emotional connection with their fragrances and wanting to stand out from the crowd. It's a fragrance that exudes confidence, power, and freedom without sacrificing sophistication. The combination of bold and elegant notes makes it a perfect choice for special occasions or for those who want to be enveloped in an intense, captivating fragrance every day.

Commonly used ingredients include sandalwood, musk, amber, and rose, as well as osmanthus, Sichuan pepper, and saffron. These ingredients combine to create distinctive accords that make the fragrance both sensual and complex. Many Byredo perfumes also feature aldehydes, creating a fresh, almost effervescent effect, while deeper, earthy notes like leather, cedarwood, or patchouli give the fragrance a rich, soothing base.

Another characteristic of Byredo fragrances is minimalism. The brand often reduces its perfumes to a few, yet extremely effective, notes that harmonize with each other in a clear and precise structure. This minimalist approach ensures that Byredo's perfumes exude a sophisticated elegance that never comes across as overly opulent or overly sweet. An excellent example of this philosophy is Gypsy Water Eau de Parfum , which plays with a fresh, clean blend of bergamot, lemon, pepper, juniper berries, and sandalwood, creating a cool, slightly earthy atmosphere.

Furthermore, a strong visual component can be detected in many of Byredo's perfumes. Ben Gorham himself is an artist, and his fragrances often reflect visual impressions or memories. For example, the Mojave Ghost fragrance is based on memories of the Mojave Desert, and its scent conveys the vastness and peace of this landscape with floral and woody notes. Likewise, the Blanche perfume is conceptualized around the clean, fresh atmosphere of clean skin and white linen, which is reflected in the combination of aldehydes and rose.